Episode 433 – Smooj
Hard seltzers are starting to see a bit of a dip in sales, but it’s probably because they’re not all loaded up with chunky fruit and 250-plus calories per can. Last year’s “phenomenon” of the smoothie hard seltzer was kicked off by an offshoot of Ann Arbor’s HOMES Brewery that goes by the name of Smooj. Craig stopped by the Lab (which should really be called the Smoojery) to pick up five slim cans of thick and sludgy hard seltzer for us to review. And because we needed another layer of smoothness, Ryan subjects Craig to a complicated game of identifying Michael McDonald lyrics that has real stakes for the loser. Also, Craig should be the mayor of Hell, Lactose is Easy Mode™, and we drink the Smoovée and a can of what we’re calling SmoojYO.
Cara Cara Cran